A report released on 30 September by Research and Markets forecasts that Europe's tea market will expand from US$18.44 billion in 2025 to around US$31.07 billion by 2034 — an average annual growth rate of just under 6% over 2026–2034.
The analysts point to several forces: shoppers swapping sugary drinks for healthier options, rising appetite for premium and speciality teas, and growing demand for organic, clean-label products in sustainable packaging. Germany remains the region's largest market, with herbal and fruit infusions especially popular, while France is seeing premium tea sales grow through boutiques and e-commerce, and Spain is embracing green tea and functional blends.
Within herbal teas, the report highlights interest in blends featuring adaptogens; in black tea, classic blends such as English Breakfast and Earl Grey continue to hold their ground. It is a shift we recognise in Moldova too, where tea drinkers increasingly look for quality leaves, clean ingredients and a clear origin.