British brand Clipper Teas, part of Ecotone UK, has introduced a pyramid tea bag range built mainly for foodservice and health food retail. The three-dimensional shape gives the leaf more room to move and open up, and the ingredients are cut larger than in a standard bag — hence the promise of a fuller cup with more aroma, colour and body.
The line covers seven blends from the brand's best sellers in the out-of-home channel: English Breakfast, Decaf, Earl Grey, Green, Peppermint & Spearmint, Lemon & Ginger, and Rooibos. Each pack holds 20 bags.
The bags are made from natural PLA derived from non-GMO sugar cane, unbleached and biodegradable, while the outer packaging is fully recyclable. Tom Uttley, head of Impulse & Ireland at Ecotone UK, said hospitality operators are now after premium products that also answer rising expectations around sustainability.
Source: Tea & Coffee Trade Journal