Tea brand CHAGEE launched its "Lychee Rose Black Tea" series exclusively for the Thai market on August 7, 2026 — two new drinks, Lychee Rose Black Milk Tea and Lychee Rose Black Brewed Tea, built around the concept of "Flavour in Harmony." The lineup pairs the richness of premium black tea with the sweetness of lychee and the delicate fragrance of rose.
The launch came with themed promotions, from bonus accessories with select purchases to a dedicated event at a CHAGEE store in Bangkok later in August.
The series reflects a growing direction in the global tea industry: pairing classic black tea with floral-fruity flavors tailored to local markets — exactly the kind of innovation Premium Tea keeps a close eye on when curating its own range.
Source: The Reporter Asia