Cafédirect, the British brand behind more than 30 years of ethical coffee sourcing through direct partnerships with smallholder farmers, has announced its biggest-ever refresh of its Out of Home offer for cafés, restaurants, and hotels.
The refresh brings a simplified range — an Espresso for bean-to-cup machines, House Blend filter coffee in 60g and 180g sachets, a 100% Arabica Espresso Blend for traditional machines, and a Single Origin Colombian filter coffee — alongside updated packaging that stays recyclable while bringing back the brand's historic bronze logo, made possible by improved packaging materials.
The company says the change responds to operators' need for a lineup that's simpler to understand and navigate, without stepping back from the responsible sourcing commitment that has long defined the brand.
Source: Grocery Trader