British brand Ahmad Tea recently hosted a tea-tasting masterclass in Kowloon Bay, Hong Kong, as part of its 'Preparation Is Everything' campaign, alongside footballer Antoine Semenyo, the brand's new global ambassador announced in June ahead of the 2026 FIFA World Cup.
The event drew a parallel between an elite athlete's preparation and the care behind a good cup of tea: guests took part in a guided tasting led by Dominic Marriott, Ahmad Tea's Senior Tea Taster, focused on the company's black tea blends and herbal infusions and its blending process.
Semenyo spoke about his pre-season training and his ambitions for the coming season, echoing the campaign's core idea — that strong results, whether on the pitch or in a cup, come from consistency and careful preparation.
Source: Tea & Coffee Trade Journal